05/2025 – PRESENT · LONDON, UK
Head of Social Media (Paid & Organic)
Super Group (SGHC)
8-figure budget9 brands · 15 marketsTeam 3 → 13Best campaign CPA: 90% below targetCore-market CPA: 56% below targetPayback 12 → 6 months
Leading the strategy and centralisation of paid and organic social across SGHC's nine-brand portfolio and 15 markets, connecting social with the wider marketing channels to increase impact and efficiency while scaling the team from 3 to 13. Directing content and activation across elite partnerships including Formula 1, Williams Racing, Arsenal, Manchester City, Chelsea and Atlético Madrid, maximising reach and commercial return across every channel. Commercial results include Cheltenham 2026 delivered 90% below CPA target, core-market CPA sustained 56% below target through 2025 to 2026, average payback halved from 12 to 6 months, and £500K+ in annualised technology-stack savings.
08/2020 – 05/2025 · LONDON, UK
Head of Social Media & Partnerships
Editec / GOAT & Partners
25 countries · 10 brands28+ staff led70K → 50M monthly reach1.5B+ partnership impressions
Led the strategy and growth of a multi-brand social and partnerships function across 25 countries and 10 brands, scaling organic reach from 70K to 50M monthly and engagement from 3K to 5M. Introduced centralised governance and workflows across all brands, boosting creative output and halving brief-to-publish time. Beyond social and partnerships, led brand and marketing strategy that produced identity systems, campaigns and slogans still in use across the portfolio today. Major partnerships with AC Milan, AS Monaco, Benfica, Didier Drogba and Francis Ngannou delivered standout results, including 250M views and 200% ROI from the Drogba launch campaign and 35M views with a 300% conversion uplift through the AFCON activation.
05/2018 – 08/2020 · LONDON, UK
Brand Manager → Head of Social Media
GIMO | Global Interactive Marketing Online Ltd
7 brands · 19 marketsTeam of 6+567% social followingEurope · Nordics · LATAM · Africa · Japan
Promoted from Brand Manager to Head of Social Media, leading marketing, social, branding and creative strategy across seven brands and 19 markets spanning B2C gaming and casino, B2B iGaming technology, affiliate software, fashion and ecommerce. Protected brand identity across all brands, implementing brand guidelines and governance frameworks that kept tone, visual identity and messaging consistent at scale. Built and led a team of six, grew the combined social following by 567% through influencer partnerships and content strategy, and generated 80M+ views across three JCVD-led campaigns. Delivered record acquisition results with Club Brugge, St Etienne, Steaua Bucharest and Vasco da Gama. Produced 13 live combat sports events at Indigo at The O2, returning 350% ROI.
02/2015 – 05/2018 · LONDON, UK
Brand Manager
1turn Media
Brand built from launch360° / VR productionSpatial audioSport · entertainment · lifestyle
Built and commercialised 1turn Media as an immersive production studio and creative agency, developing the brand, audience and production-to-revenue pipeline from the ground up. Delivered 25+ brand and sponsorship campaigns across broadcast, digital and social for clients including Ladbrokes, AFTV, Honda, Kawasaki and ESNews, generating six-figure revenue through sponsorship negotiation and retained client contracts. Pioneered equirectangular video and spatial audio production before the formats went mainstream, generating 6M+ organic views and establishing 1turn as an innovative, format-forward studio.
Watch the original 360° work: 1turn360 on YouTube →
10/2013 – 01/2015 · BRENTWOOD, UK
Marketing Manager
Ross-Com Print Ltd
Early Career
Led marketing strategy, client campaigns and brand communications for a print and design business, connecting digital promotion with physical creative production.
01/2011 – 10/2013 · LONDON, UK
Marketing Executive
Absolute Pleasure Yacht
Early Career
Delivered digital marketing, brand communications and event promotion for a luxury yacht and hospitality brand, gaining early grounding in campaign delivery and client-facing marketing.
02/2009 – 01/2011 · LONDON, UK
Marketing Executive
Hawes & Curtis
Early Career
Delivered digital marketing and in-store promotional support for a heritage fashion retailer, building foundations in brand presentation and customer-facing campaign delivery.